Measuring the Impact of Personalized Recommendations
By Kevin Zielnicki, Guy Aridor, Aurélien Bibaut, Allen Tran, Winston Chou, and Nathan KallusIntroductionPersonalization is everywhere on the internet. It shapes the products we discover, the stories we read, the music we hear, and the movies and TV shows we watch. At Netflix, personalization has bee...
MAPS: Netflix’s Multimodal Asset Personalization at Scale
By Emma Yanyang Kong, Aditya Deshpande, Asad Abbasi, Bowei Yan, David Fagnan, Ashish Rastogi, Dhaval Patel, Ray ZhangIntroductionThe Netflix experience is a journey of discovery. Every visual cue, from the artwork on a title to the video previews that autoplay while you browse, is there to connect y...